Hello World! Welcome Friends! We are so used to rating everything these days that it’s hard to think of anything we haven’t rated. And as of late, more and more people are choosing reviews before making any purchases. So why should going to a lawyer be any different?
It’s not, according to a study done by ReviewTrackers that found that 83% of people check lawyer reviews as their first step when looking for an attorney. It’s been proven that 92% of people read reviews before spending their hard-earned money. These people are the ones who will make or break your business.
Photo by Leon Seibert on Unsplash
Why Reviews are Essential for a Divorce Lawyer
People aren’t likely to go to a lawyer they don’t trust and good review gives your firm credibility that money cannot buy. When someone needs a reputable divorce lawyer, they’ll go elsewhere for help.
A review on the site LegalZoom.com is one of the most trustworthy ways to make sure they choose someone who is competent, experienced and does an excellent job. Plus, they won’t end up wasting their money on a lawyer who never responds to their inquiries or doesn’t respond at all.
All reviews for an attorney or law firm are important, even the negative ones. They tell prospective clients what they’re in for with this attorney and that any praise is likely undeserved.
The Benefits of Reviews
If an attorney doesn’t post independent reviews, that may mean that he or she does not want to give out information on their own practice. With reviews from actual clients, a lawyer can answer questions or address the negative opinions people have made against their practice. That way, if there are any concerns the client has, they can speak to a divorce lawyer and address them. Whether it’s to give feedback on their experience or ask for clarification on a negative review, the lawyer can use this as an opportunity to strengthen their relationship with the client and potentially turn a negative review into a positive one.
The Impact of Reviews
For many years, attorneys relied on word of mouth and referrals to get their business. But times are changing. People today have endless resources to go to, to find out more about an attorney. This is where reviews come into play.
A 2013 survey of 1,046 individuals conducted by Zendesk showed that positive reviews impacted 90% of the participant’s buying decisions. A study done in March 2015 of 1,000 Yelp users found that the majority of Yelp users use the app to see reviews.
Because people can see what others had to say about an attorney’s reputation, they can make an informed decision about whether to hire them. A review is a legitimate part of advertising. Customers research a lawyer like most customers in this modern world research everything they do.
This makes it more important than ever to provide great customer service and a positive buying experience.
How to Get Reviews
So, how can people expect valid reviews from a professional that can’t provide them with one to begin with? Most clients look for reviews of their divorce lawyer before they go through a case. Those reviews are by far the most successful when they reflect a professional who works for their clients and knows their legal needs.
Many people leave a review that can be found on sites like ReviewTrackers website, stating the reason for the review. While is not ethical or legal to tell a client what to say in a review, it is certainly allowable to make them aware of where they can leave a review.
Some simple steps to getting more reviews include:
- Update your email signatures with a direct link to your website and ask your clients to review you on your site. You can even hand out business cards with a link on them!
- Give your clients the chance to remember you by connecting directly to your website from Facebook. It’s a perfect way to get customer feedback and reviews all without leaving the comfort of their favorite social network.
- Let your clients know that you can be found on Google, Yelp, and the Better Business Bureau by displaying signage at your place of business or on your website.
Conclusion
Studies show that people trust reviews as much as they trust testimonials. And while going to an attorney can be overwhelming, a review can really help. Even if the reviews are not glowing, they’re still a good place to start.
Also, the reviews show how an attorney has dealt with other clients. So if an attorney appears to be prompt and have good communication with clients, it may be worth the initial visit. A quick phone call should help them gauge whether the review holds any merit.
It’s important to provide a great experience to your current and prospective clients. A client who has a good experience with a law firm will be more likely to leave a review telling others how good of an experience they had with the firm.
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