Is Snapchat Good for eCommerce?

Hello World!  Welcome Friends! So, you’ve started an eCommerce business. This makes sense. The industry is blowing up in comparison to its traditional brick-and-mortar counterpart. Next, you’ll have to consider how to market your online store. You want people to notice your product and you also want to earn a high return on your investment.  With this in mind, social media definitely figures into your marketing plan. Of course, you’ve considered Facebook, Instagram, and Twitter—but is Snapchat good for eCommerce too?

Yes, as a matter of fact, eCommerce vendors can wield it as a very powerful marketing tool. Here’s a guide to the Snapchat world of eCommerce marketing.

If you’re selling to millennials, Snapchat should be a no-brainer. According to an article in Forbes, 60 percent of the site’s users in the U.S. are under the age of 24. Further, the platform boasts more than 100 million users, the average one of whom is on the site at least 30 minutes every day.

If your company is creating video content or releasing kinds of footage, new collections, or even if your business’s aim is to sell makeup from home, capitalizing on Snapchat should be part of the marketing plan.

So, how can you use Snapchat? The strategies are plentiful.

1. You can host contests and giveaways specifically for Snapchat.

Contests and giveaways are perfect interactions for your online store and your customer base. Frankly, any group of customers, but especially Snapchat users, love the idea of winning something for free—if participation is easy.

Host a contest centered upon taking photos of your product and base your giveaway on the best picture submitted. This gets customers involved and increases both interest and exposure for your product.

2. New Product Sneak Peaks Through Snapchat

In addition to contests, you can generate interest in your products by sharing sneak peaks as they’re developed. Everyone is interested in the next best thing and trends are constantly evolving. If you give a teaser of your product, and include a pre-order option, you’re likely to increase customer interest and generate sales before the product even comes to market.

3. Share Exclusive Coupons

The next step you can take in your Snapchat campaign is sharing coupons and exclusive deals. Everyone loves getting a special deal or a freebie. If you make it exclusive to the one network, you’ll get the chance to interact with users of the site and entice them into becoming your new customers.

If you take the time to get to know your ideal customer and target them with your offer, you’ll increase the possibility of them loving your products and services. In all probability, they will buy additional items, and end up spending more than they anticipated. In other words, yes, they’ll be getting a discounted price and they will purchase more from you too. It’s a win-win situation.

Here, it’s important to remember Snapchat is one of the most recent networks eCommerce businesses are trying out. With new marketing strategies, there is always a possibility that the network may not be exactly right for your audience. The efficacy of selling through the platform is simply a bit too early to tell.

So, there is definitely some risk involved. On the other hand, there are stories of businesses taking incredible risk and receiving a huge payoff in the end.

It’s up to you as an entrepreneur to consider what your business needs and if you can afford risk. However, if you do your homework and carefully target your offers, you’ll find success to be much less elusive.

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