Hello World! Welcome Friends! Making the right decisions when choosing your next SEO partner can have major consequences for your business and financial bottom line. The difference between increased organic traffic and decreased Google rankings comes down to bringing in a good or a bad search engine optimization expert. A thorough SEO company review can ensure that you lock into a contract with a partner who will increase your sales and reduce your advertising budget.
Search engine optimization requires resources, commitment, dedication, and continuous revisions to ensure measures implemented bring top-notch results. These responsibilities can keep you away from the most important element—running your business. Handing over SEO tasks to a professional SEO Agency will help your business achieve higher heights.
But you cannot simply pick out a name from a list just because it sounds good. You need to review the company, do research, and go into the deal with open eyes. Here are three things to look out for when reviewing a potential partnership with an SEO company.
They Identify With your Goals and Desires
Look at the services the agency is offering its clients. Which of them align with your requirements? This is critical in narrowing down your search and singling out the best SEO company for your business.
Keep in mind that there are different organic traffic types, so increased traffic is not automatic verbatim for increased revenue. For example, ranking first on Google search pages for suede belts does not do your electronics business any justice.
Find the right fit by avoiding ambiguity through the identification of exactly what you hope to accomplish with SEO. Perhaps you:
- Want to boost sales by ranking for specific keywords?
- Are struggling with reducing website bounce rate or increasing conversion rate?
- Want to increase the average time users spend on your website to increase ad revenue?
- Need help to build a following on social media, create sponsored content, or other services that go beyond the realm of SEO?
Your business’ objectives and desired outcomes determine the SEO strategies you require. Since no company can provide a one-size-fits-all solution for all industries and business sizes, knowing the basics lays a firm foundation for who you partner with.
Plus, look at their website and see if they have specialties in specific service lines, locations, or industries. For example, if you are a vegan consultant, you are better off partnering with a company with vegan SEO expertise. The company will infuse the same passion you have for your services into their work!
They Have a Team of Specialists in Diverse Areas
The next item on your SEO company review sheet is finding out about the team that will put the process and recommendations to work.
SEO is a complex process that involves many nuances and details. However, they make your website easier to understand for search engines, increasing online visibility while improving usability for your target audience.
To handle all the work, the best SEO companies will hire different specialists capable of handling different facets of SEO, including:
- On-page SEO
- Off-page SEO
- Mobile SEO (because most web traffic comes from mobile devices)
- Technical SEO
- Content SEO
- Local SEO
These are subcategories of SEO and not different processes. It is a way of breaking down the entire SEO process into smaller options for easy management and in the hands of a specialist.
There are other kinds of SEO, depending on the industry you are operating in. For example, Ardor SEO features real estate SEO specialists that can help real estate agents get their websites on the coveted top positions in Google search results. Lawyer SEO experts help law firm websites get in front of people who matter, increasing their client acquisition rates exponentially!
From strategic project ideation and leadership to the execution specialists and account management, find out more about the team that will work with you to achieve your objectives.
They Offer Metrics that Work for You
It’s time to make sure that the company can chart a clear progression plan when you get started. In other words, what is the end goal of search engine optimization techniques they provide for specific keywords?
For the relationship to work, you and the consultant must agree on Key Performance Indicators (KPIs). Such metrics apply to just about any business process and may mean many things in terms of SEO. A business about to launch a new service has different goals compared to those of an older business with a steady stream of customers.
Businesses today have access to so much data that it’s easy to get lost in the figures and track the wrong KPIs. So you require an SEO company that understands the metrics that are critical to you and can condense the information into an easily understandable form.
Some critical KPIs for businesses include:
- Conversion rate—The percentage of web visitors that purchase the service or product, engage with your content or sign up for your newsletter.
- Google crawl mistakes—Crawling is the process through which Google bots systematically index content on your website. When Google struggles to read the content, it cannot index it for search results and ultimately hurts your organic traffic numbers.
- Organic sessions—The number of people visiting your site via organic search. This is a basic but critical SEO KPI. Other factors you should consider include duration per visit, the average number of pages viewed, bounce rate, and the number of unique visitors to your website.
- Keyword rankings—The keywords your business is ranking for and whether rankings have improved since you hired an SEO company to do keywords research.
Wrapping Up
Today, over 3.5 billion Google searches have been made—and your business should be part of the top results in your niche. This makes it even more critical to find an SEO partner who fulfills the above to increase the potential of transforming your online business and campaigns.
Unfortunately, there are a few companies that make promises they never keep or violate Google rules with bad SEO that hurt your business. So instead of turning to the first company you find, do your research and conduct a thorough SEO company review to find a qualified partner.
Would you like to read more on how to improve your business? Visit our blog today!
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