Hello World! Welcome Friends! The interior design industry in the UK continues to grow at a steady rate, with revenue increasing at a CAGR of 3.8% to £6.4 billion through 2018.
While this market continues to be dominated by established brands and design businesses, however, there’s a growing demand for self-employed designers to provide more affordable and flexible services to a wider range of clients.
But how can you enter this market as a freelancer, and what steps do you need to take to optimize your chances of achieving career success?
Subscribe to an Online Interior Design Platform
If you’re going to thrive as a freelance interior designer, you’ll first need to ensure that you adopt an organized approach then enable you to work seamlessly with clients and suppliers alike.
A good starting point is to utilize an interior design platform, through which you manage all of your projects in one place and through a single, accessible interface.
This also makes it far easier to source the corporeal elements that bring your interior designs to life, from fixtures and furniture to soft furnishings. It may also reduce operational and admin costs, leading to a more profitable model overall.
Seek Out Commercial and Store Partnerships
On a similar note, any aspiring feature needs to understand that not all interior projects have been created equal.
More specifically, some are more profitable and generative than others, so seeking out such projects is conducive to building a larger portfolio and more significant revenue streams going forward.
To achieve this, be proactive by looking to engage in commercial projects, while establishing viable store and supplier partnerships that enable you to deliver on large-scale workloads.
Create a Referrals Model to Support Your Business
Due to the diverse and often costly nature of interior design, it can occasionally be difficult to successfully market your business and claim a viable share of potential customers.
While you’ll need to create an integrated approach to marketing if you’re to succeed in this sector, we’d also recommend that you create a referral model that builds your client base by incentivizing existing customers to provide recommendations.
This enables you to build your business organically and cultivate a sense of trust between you and your clients, which lends itself to long-term growth and a more sustainable business model.
Make Use of Blogging and Social Media
Both blogging and social media should also play a significant role in your marketing campaign, particularly given the visual nature of interior design and the importance of showcasing your previous projects.
As a blogger, you can detail the details of your project alongside high-definition imagery, providing context and information that subtlety helps to sell your service.
You can also use blogging and social media to stay up to date with trends that are coming up. Use your knowledge to create high-value and high-quality posts and utilize all of the trending searches like interior design trend for 2022, what style goes better in a period home and more. Position yourself as an expert by keeping everything current.
Social media is also ideal for showcasing visual evidence of your completed work, particularly sites such as Instagram. This will enable you to engage new clients and wow potential clients within a large target audience.
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Thanks for stopping by! Have a wonderful day/night depending on where you are in the world! Go with God and remember to be kind to one another!
Toodles,
I love the variety you provide. Thank you