Hello World! Welcome Friends! They say that beauty is in the eye of the beholder, and when it comes to website design, this saying is most definitely true. The fact is, it’s not just about having great products or services anymore. Now in 2018, in the age of TrustToken, the Internet of Things taking over the way brick-and-mortar stores work, and company name ideas having to appeal to not only millennials but also Gen Zers, there’s a lot to consider when creating the perfect eCommerce site.
And when it comes to attracting potential customers, and keeping the ones you have loyal, one of the most important aspects of site design you’ll have to consider is how beautiful your site is. So if you want to be caught up with aesthetic trends, and create a look that reflects your brand, follow these tips:
1. Reflect Who you Are on your Site
Every company has a mission, and every company has a vibe. When it comes to eCommerce, this is doubly true for your website, because it’s important to make your customers feel, emotionally, the way they would if they were to walk into a brick-and-mortar version of your store. Considering that 70 percent of people don’t trust poorly designed websites, this is an important aspect of your design to consider.
According to Mark Perini, founder of Icee Social, “The first thing I do when I meet with a new client is to ask, ‘What do you want customers to feel when they come to your site?’ It’s…vitally important. If you’re a fashion brand maybe you want people to feel inspired, if you’re a toy company maybe you want people to feel happy or excited…Make sure that emotion or feeling is present throughout your entire site.” So think about that emotion, and ask friends to view it before it goes live so they can tell you what emotions they feel while visiting your site.
2. Have Fun with Colors
Now in 2018, one of the hottest trends for website design is bold, flashy colors. So as long as you’re sticking to your aesthetic, this is a great chance to spruce up your look. According to 99designs, “2018 is definitely the year for super excess colors online…More designers are becoming courageous in their approach to color—including supersaturation and vibrant shades combined with headers that are no longer just horizontal but reimagined with slashes and hard angles.”
Just remember, there’s no need to spend a ton of money on your credit card to pay a designer or a hefty web design site fee. There are free templates available on wix.com already, and if you want to learn about how to best use colors, check out this guide from Kissmetrics guaranteed to get you more conversions.
3. Focus on your Products
When you’re running an eCommerce business, the most important thing you’re showing off, at the end of the day, is your products. So this is going to have to be an aesthetic focus for your site. First of all, you’ll want to take great pictures of your products. If you’ve got the budget, you can hire a professional photographer. Otherwise, take a look at this DIY guide from Shopify. It’s worth the effort: visual content performs four times better than text-based, according to TAPSNAP.
According to Mashable, when it comes to including these pictures on your site itself, “Layouts built around stylish and enticing photos, such as the above design of Fab.com, do best when they’re also relatively minimalist…it’s best to use simple features that both complement and balance the product — there’s no reason to implement a design whose features compete with the items you’re trying to sell.”
4. Learn From the Best
Finally, one of the best ways to make your site more beautiful is by taking a look at what’s out there already. Global retail eCommerce sales are predicted to reach $4.5 trillion by 2021, so there are a lot of people out there already who are successful, in large part thanks to the beauty of their websites. If you’re ever unsure of what direction to go in–or if you want to ensure that you’re original–then take a look at what your competitors are doing.
There are some great resources out there, luckily, to inspire you. Just take a look at this list of 30 beautiful eCommerce product page designs, or this list of 99 from Shopify. Eventually, you’ll get an idea of what aesthetic and layout work best for you and your company’s brand.
By following these four strategies, you’ll be able to come up with the perfect look for your beautiful eCommerce site–which, in turn, will lead to more conversions and more sales.
What strategies would you recommend to business leaders looking to make their eCommerce site more beautiful?
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